RFID – From Golf Balls to Fashion to Management Solutions


What is RFID?

In simple terms, Radio-frequency identification (RFID) is a technology that uses communication through the use of radio waves to transfer data between a reader and an electronic tag attached to an object for the purpose of identification and tracking.

Golf Balls
W3 Thailand pioneered their way into RFID technology with a new golfing product that consists of a golf ball detection system using RFID technology.  

So now not only will golfers be able to find their balls during play but also the device assists in monitoring play and distances and defining a better play for both amateur and professional golfers.

Recently we saw the fashion industry embracing the same technology. How does RFID technology work for fashion you may ask? All of a store’s clothing is tagged with RFID chips embedded in stickers on tags already attached to the apparel. Originally used for theft management, retailers expanded it to monitor customers fashion choices and to increase sales.

When a customer tries on an outfit, a RFID sensor in the dressing room reads the tags. The readings prompt images to appear on a touch screen of other clothing that may enhance a customer’s outfit and drive additional sales.

But how can RFID work for you?
There are several methods of identification, but the most common is to store a serial number that identifies a person or object, and perhaps other information, on a microchip that is attached to an antenna (the chip and the antenna together are called an RFID transponder or an RFID tag). The antenna enables the chip to transmit the identification information to a reader. The reader converts the radio waves reflected back from the RFID tag into digital information that can then be passed on to computers. This information can be used for.

  • Inventory management
  • Asset tracking
  • Personnel tracking
  • Controlling access to restricted areas
  • ID badging
  • Supply chain management
  • Counterfeit prevention (e.g., in the pharmaceutical industry)


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